Stay in touch with your patients and sell more with email broadcasts
We design and send your bespoke one-off emails.
“Broadcast emails” – including seasonal offers and stories about your patients – are essential for building and maintaining relationships.
We also create beautifully designed email newsletters for many of our dentists.
Our email broadcast service complements the automated done-for-you email marketing sequences that come as part of our Automated Intelligent Marketing (AIM) product and our Full Service Agency.
Email broadcasts from 7connections help you to:
- Stay in touch with your patients (just seeing an email from you can remind them to book a check-up)
- Sell more treatments by emailing with special offers (and by staying top of mind)
- Educate, inform and build trust
- Communicate in a sensitive, non-pushy way that delivers exceptional results
- Reinforce your brand and style with bespoke designs for your emails
- We also take care of the technical side of sending the emails out
- You can do all this without any hassle (we take care of virtually everything)
We are fanatically driven by giving you at least 10 x ROI.
‘ROI of 4,300%’
Email marketing has an ROI of 4,300%. (Source: Direct Marketing Association.)
5 clickable subject lines for dentists
The subject line is the most important part of your email.
If the subject line doesn’t catch your patient’s attention, they won’t open it.
Try to stay under 40 characters so it can be read in full on most devices.
Here are 5 subject lines for you to try out:
- ‘Now I smile for pictures’
If a testimonial is the focus of your email, pull out a short, compelling quote.
- This is embarrassing but…
Curiosity-based subject lines such as “I was wrong” or “I’m sorry” make it difficult not to click.
- Line & wrinkle treatments are coming…
Build anticipation for a forthcoming new treatment.
- I made you a video…
As with the previous two subject lines, curiosity can boost your open rates.
- 20% off all treatments
If you have an attractive offer, put it in your subject line. It’s simple and effective.